Amazon and the Future of Publishing

Some interesting thoughts on the future of publishing and bookstores now that Amazon has said it’s getting into the bookstore game. So what do you think guys – could Amazon bookstores lead to more indies on the shelves?

YA Author Rendezvous

Written by Christopher Mannino

Amazon is generally considered to be responsible for the demise of hundreds of brick and mortar bookstores. The mega-retailer helped drive dozens of independent bookstores into bankruptcy, and pushed the former chain Borders into oblivion.

Then, last fall, Amazon surprised many by opening a physical bookstore in its home town Seattle.

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The bookstore is built on a different model than large bookstores of the past, such as Barnes and Noble, Borders, or Books A Million. With most chain bookstores, books are stocked by the publisher’s demands. These demands are issued by the so-called “big five” traditional publishers such as HarperCollins and Houghton Mifflin. The publishers sign an author, and release a set number of books to the stores.

A new author, for example, might get offered a 10,000 book run. All of the bookstores would be sent copies of the novel, totalling 10,000 copies, and the…

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